Web Optimisation Manager

Christian Aid

As a Web Optimisation Manager, you will lead efforts to enhance Christian Aid’s digital presence by analysing web traffic, user behaviour, and driving data-informed improvements. A key part of your role will involve running A/B tests to identify opportunities for optimisation and improve conversion rates across our digital platforms. Collaborating with cross-functional teams, you’ll develop and implement effective SEO strategies, refine user journeys, and deliver exceptional user experiences. Your expertise in advanced analytics, testing tools, and Conversion Rate Optimisation (CRO) will play a vital role in advancing Christian Aid’s fundraising, advocacy, and engagement goals.

Key outcomes

  • Drive the strategic development of the digital ecosystem to fulfil Christian Aid’s needs and business objectives.
  • Develop and implement the charity Search Engine Optimisation (SEO) and link-building strategy to improve our web platforms health and attract relevant traffic to support user acquisition targets.
  • Deliver key projects, including technical SEO, site audits, keyword research analysis, competitor analysis, backlink analysis, and more, aimed at enhancing campaign effectiveness.
  • Working with the Senior Digital Content Editor to deliver the digital content strategy across Christian Aid’s digital channels, including social media.
  • Collaborate with other teams to deliver the digital ecosystem content roadmap, ensuring our content addresses user needs. Brief in content requirements to support the delivery of SEO and CRO—Conversion Rate Optimisation work.
  • Lead the tag management strategy, structure, tools, server-side tagging, and CDP – Customer Data Platform integration.
  • Continually review and optimise user journey, UX and CRO across the digital ecosystem in order to support both fundraising and non-fundraising goals.
  • Use a range of tools and platforms to regularly analyse website performance, produce reports and use key insights to improve user experience and conversion rates and influence wider marketing/comms activity.
  • Collaborating with our in-house Digital Development team to plan new digital features and functionalities, execute website structural changes, and ensure seamless CRM integration.
  • Maintain knowledge of merging trends and changes in regulations and essential systems (e.g., Google Analytics 4), and advise and recommend to the Digital Lead and others on the organisational response needed to maintain the required capability.

About you

We’re seeking a results-driven digital expert with a strong background in web optimisation, including strong experience with A/B testing and multivariate testing to enhance user experiences and conversion rates. You are highly skilled in SEO strategy, UX, and analytics tools like GA4, SEMrush, and Hotjar. Your leadership and collaboration skills enable you to guide teams, work with multiple stakeholders, and translate data into actionable improvements. Proficiency in CMS platforms (e.g., Drupal) and a solid grasp of HTML and CSS are essential. If you’re passionate about using data-led strategies to make a tangible difference, this role offers the perfect opportunity. Experience in eCommerce or the charity sector and familiarity with GDPR principles will be a bonus.

 

This role is based in the UK on either a remote homeworking contract or a hybrid contract based in our London office. Salaries are representative of work location.

Salary: £47,512 based in our London office, hybrid two days per week with three days from home. 

Salary: £42,773 remote homeworker (UK)

Contract type: this position is a fixed-term contract for 12 months. 

  • Closing date: 24 February 2025
  • Interview date: 27 February 2025

To apply for this job please visit jobs.christianaid.org.uk.