Digital Optimisation Analyst

  • Lay
  • London

Christian Aid

The Digital Optimisation Analyst is instrumental in advancing Christian Aid’s digital strategy and supporting colleagues in achieving their ambitious digital, fundraising and supporter engagement goals. Through utilising measurable data and analytical tools such as Google Analytics, the role provides in-depth campaign analyses, performance reports, and a deep dive into users’ online activities and behaviours.  The deliverable insights and contributions empower teams to make data-driven, impactful decisions that generate positive change across the organisation.

About you

You will be the go-to expert in digital analysis, working closely alongside a variety of teams to maximise the reach, engagement and conversion of our digital journeys. You will be comfortable managing competing priorities and proactively engaging with multiple stakeholders. Alongside digital analysis projects, you will have a finger on the pulse of current trends, tools and best practice across the digital space.

Competency questions 

As part of your application you will be asked to demonstrate your suitability by giving answers to the following questions:

  1. Understanding User Behaviour: Can you describe a time when you used analytics tools to analyse user behaviour on digital platforms? How did you use this data to enhance the user experience, and what did you achieve?
  2. Optimising Campaign Performance: Please share an experience where you identified opportunities to improve campaign performance in the digital space. How did you develop and test hypotheses to achieve better results?
  3. Empowering Teams with Insights: How do you ensure that the insights and reports you provide to teams are actionable and relevant to their objectives? Can you share an example of a time when your insights directly influenced a team’s strategy or approach?
  • Location: London, England, Various (UK)
  • Closing date: 16 June 2024

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