Reporting in to the Individual Giving Lead, the Senior Individual Giving Acquisition Officer will drive the strategy and execution of Christian Aid’s individual giving acquisition efforts, ensuring high impact campaigns like Christian Aid Week, Christmas and Emergency Appeals effectively attract new supporters. Through compelling messaging and innovative approaches, foster long-term, sustainable relationships,
optimising channels, products, and engagement strategies to maximise supporter growth.

The post-holder will lead on Regular Giving acquisition recruitment across multiple channels to grow lifetime giving and increasing the Christian Aid supporter base. They will be leading a team of two Individual Giving Acquisition Officers and collaborating with senior leadership, manage budgets, forecast the performance of campaigns and ensure cost-effective delivery, all while championing the ‘Believe in the Possible’ proposition to inspire and engage the next generation of supporters.

Some of the main responsibilities of the Senior Individual Giving Acquisition Officer includes:

• Lead the development and execution of the Individual Giving acquisition strategy, leveraging on key appeals like Christian Aid Week and Christmas to recruit and engage new supporters.
• Empower people and amplify change, optimise acquisition channels, refine messaging, and test new products to attract and retain both one-off and regular givers, ensuring long-term growth and engagement.
• Prioritise and lead the Regular giving recruitment strategy across multiple channels, supporting our ambition to build back and grow recruitment and supporters lifetime value.
• Collaborate with internal teams and external stakeholders, ensuring seamless and effective campaign delivery, maximising impact across multiple platforms.
• Analyse supporter data, providing actionable insights that enhance campaign effectiveness and engagement, continually refining approaches for greater success.
• Manage and mentor Individual Giving Acquisition Officers, fostering professional growth and driving performance within the team.
• Contribute to the broader Individual Giving strategy, cultivating an ambitious team culture that embraces innovation and excellence.
• Oversee reporting, budgeting, and forecasting to maintain financial sustainability and ensure the efficient allocation of resources.

About you

Who we are looking for

Essential:

• Significant experience in leading supporter acquisition programmes and activities across a range of channels.
• Significant experience in digital fundraising techniques for acquisition.
• Significant experience managing external suppliers and multiple stakeholders.
• Highly developed skills in budgeting, forecasting, and data-driven decision-making.
• Developed knowledge of legal requirements for fundraising, direct marketing, and data protection.
• Highly developed analytical, strategic, and communication skills for optimising acquisition.
• Demonstrable experience in managing and mentoring a team.

Desirable

• Marketing qualification (e.g. IDM, CIOF).
• Experience in DRTV and face-to-face fundraising.
• Experience in writing fundraising copy and digital marketing.
• Experience in emergency appeals or international development.

• Up to 12-month Fixed Term Contract. Full Time.
• Hybrid working (Minimum of 2 days per week in the office)
• Location: This role can be based at any of our UK offices – Cardiff, Edinburgh, London, Warrington
• Salary: £41,783 per year for Cardiff, Edinburgh, Warrington. £46,666 per year for London (including London allowance)