The CRM and Systems Lead plays a key role in supporting Church Army’s adoption and effective use of Microsoft Dynamics 365. The postholder will take day-to-day ownership of the CRM, acting as the ‘go-to’ expert for users, maintaining high-quality supporter data, and ensuring data is managed in line with best practice and data protection principles. They will support and train colleagues, building engagement and buy-in to the system, and embedding effective, consistent use across teams. They will also maximise the potential of Dynamics 365 and the accompanying digital marketing platform, Customer Insights, to create accurate supporter segments for effective mail and email campaigns.